Search engine optimisation has really taken the fancy of the marketing industry of late. Touted as a miracle tool that can hugely increase web traffic and increased sales, the customer interest generated in what used to be a pretty obscure web development terminology is simply staggering. However, the hype is not all misplaced. When done properly, search engine optimisation can really have a pretty strong effect on the future of your company. This makes it particularly attractive for small enterprises and startups whose primary challenge to self-sufficiency is visibility. Can SEO take you over the last hurdle? Read on to find out.
- Increased visibility
There is no doubt about the fact that SEO can dramatically improve the inbound traffic to your blog or website. With a clever combination of keywords and location settings, you can indeed see an increase in the number of site visitors to your website if you implement SEO. Do not be confused though; SEO is not a marketing tool and will not allow you to expand into new customer domains. It improves your visibility to people who are already looking for the services you and your competitors provide. It does not create additional demand.
- It is inexpensive
SEO from a good SEO marketing company can be a lot more affordable than you might think. If need be, you can even whip up a pretty decent SEO strategy for the unbeatable price of free by simply reading up on the bazillion articles about SEO on the internet. However, we would still recommend getting a plan from a professional SEO marketing company. It is very cost efficient and will be a lot more effective than what you can achieve on your own.
- Your competitors work for you
While it is indeed a necessary force to drive innovation and business ahead, it is a safe bet that no one really enjoys competition. Wouldn’t it be great if you could have the entire customer base to yourself and not need to share? While a full monopoly remains a pipe dream, you can use the popularity of your competitors to your advantage. By specifying their brand names and other identifying markers as keywords in your SEO strategy, you can ensure that even when people search for your competitors’ products, it is your website that turns up on the results page.
- It would be stupid not to have SEO
Search engine optimisation might seem like a waste of time and resources. That is not the case in reality. The majority of internet traffic is generated by internet search engines. Most internet users start their browsing experience by looking up what they want to know using a search engine like Google or Bing. Without search engine optimisation, you rely only on organic ranking and inbound linking from other sources that result without your active participation. You are basically handing your competition the advantage. Don’t be stupid. Get SEO done immediately.